A partir del declive de 200 mil suscriptores en el primer trimestre y las previsiones de que en el segundo trimestre perderá otros 2 millones de usuarios, el gigante del streaming comenzó a ajustar y recortarse.
Netflix anunció este jueves el despido de 300 empleados a partir del declive de 200 mil suscriptores en el primer trimestre y las previsiones de que en el segundo trimestre perderá otros 2 millones de usuarios ante la mayor oferta de plataformas de streaming.
Desde el anuncio de los resultados del primer trimestre que Netflix perdió 70% de su valor bursátil y se encuentra en un proceso de reestructuración que se inició en mayo, con otros 150 despidos.
Los recortes representan el 3% de la plantilla de Netflix y abarcan áreas de diversas funciones en la compañía, que se concentran en Estados Unidos, informaron los sitios especializado de Hollywood.
Unos 216 de los despidos fueron en Estados Unidos, 30 en los países de Asia Pacífico, 53 en Europa, Medio Oriente y África y 17 en Latinoamérica.
Mientras la compañía trata de acomodarse a su nueva y debilitada posición bursátil, los CEO Reed Hastings y Ted Sarandos anunciaron a sus empleados en un memo interno que «las dos tandas de despidos fueron muy duras para todos y crearon mucha ansiedad e incertidumbre, pero planeamos volver a un normal curso de negocios yendo hacia adelante».
Los ejecutivos señalaron que «mientras se hacen recortes en algunas áreas, planean invertir significativas sumas en contenido y agregar entre 1.500 y 11.500 empleados en los próximos 18 meses».
Un vocero de la empresa dijo que «mientras Netflix continúa invirtiendo significativamente en el negocio, hace ajustes para que sus costos vayan por la misma línea que sus ganancias».
Social media marketing is becoming a crucial component of all marketing plan. In today’s
internet era, neglecting the influence of platforms like Facebook, Instagram, Twitter, and TikTok.
These online sites provide unprecedented opportunities
to reach a global audience.
1. Building a Solid Foundation
To master social media marketing, organizations should primarily establish a strong profile
on the appropriate platforms. This includes creating high-quality pages that showcase the business’s
ethos and goals.
Coherent brand imagery, including graphics, color themes, and tone, is crucial.
It ensures in building awareness and reliability among followers.
2. The Power of Content
Developing valuable material is central to social media marketing.
Content should be relevant to the followers’ needs and offer benefit.
This could encompass how-to guides, humorous clips, and compelling
photos. Regular updates keeps the followers interested and encourages interaction.
3. Partnering with Influencers
Influencer marketing has attained immense importance in recent years.
Content creators have built dedicated followings that believe in their endorsements.
Through collaboration with relevant influencers, businesses can tap into
new markets and enhance their credibility.
It is crucial to choose influencers who align with the business goals
and demographic.
4. Utilizing Analytics
Online sites provide a wealth of information that can be utilized to refine marketing strategies.
Examining engagement rates, number of views, and conversion rates allows
organizations to grasp what is successful and what fails to.
These metrics can guide upcoming campaigns, making sure actions are more targeted
and successful.
5. Utilizing Paid Promotions
Although unpaid reach is valuable, spending on paid advertising can greatly
increase reach on social media.
Sites including Facebook, Instagram, and LinkedIn give
numerous ad formats that fit different budgets and objectives.
Paid promotions can focus depending on user interests, geographic
regions, and activity patterns, making sure they are seen by
the intended viewers.
6. Engaging with the Audience
Active communication is essential to creating a loyal following on social media.
Replying to messages, thanking likes, and engaging in discussions aids
build solid bonds with audience members.
This humanizes the brand and encourages a feeling of belonging, leading to greater loyalty.
Final Thoughts
Social media marketing is a continuous effort that requires commitment,
originality, and strategic planning. By prioritizing creating a solid foundation, developing valuable posts, leveraging influencers, monitoring performance,
investing in paid ads, and fostering community,
businesses can reach noteworthy growth in the challenging world of social
media marketing.