La nueva gestión de ProMendoza planea misiones comerciales en Chile, Perú y Miami, para la expansión de franquicias con marcas mendocinas en el exterior.
Ante el inicio de un nuevo periodo, la flamante gerente de ProMendoza, Patricia Giménez, se reunió con el clúster de franquicias para conocer el trabajo que vienen desarrollando algunas marcas mendocinas orientadas a la exportación.
En el encuentro, estuvieron presentes Dania Bonadeo, responsable del sector de Servicios de ProMendoza, Nicolás Suraci, asesor del clúster y representantes de las marcas Greenhaus, New Panel, Mr. Vulpini, Kioscos Yes, Arabian Food, Tijeritas, Darko y Familia del Olmo.
Para comenzar con las actividades del año, Giménez invitó al sector a participar del Foro de Inversiones que se realizará en marzo y concretar una presentación específica de franquicias para embajadores y empresarios extranjeros, dándoles a conocer una opción más de negocios con Mendoza.
“Fue una reunión muy dinámica, en donde presentamos al sector de Mendoza que está compuesto por unas 150 marcas con más de 600 puntos de venta en el país y el exterior. Le comentamos las distintas experiencias que tuvimos en acciones de promoción, misiones comerciales, rondas inversas y viajes al exterior, con casos de éxito
como la exportación de la empresa de chocolates de Bianco & Nero a Perú y la venta de la marca de peluquería infantil Tijeritas a Chile, España y con perspectivas de desembarcar en Miami”, explicó Nicolás Suraci, que lidera la empresa del mismo nombre, especializada en el desarrollo de franquicias en la provincia.
Durante la reunión se planteó el plan de acción de este año que prevé participar en abril de una feria de franquicias en Chile; en junio o julio una misión comercial a Miami y en septiembre de una misión comercial a Perú.
En el marco de la Expo Franquicias Cuyo que se realizará en Mendoza en octubre, se espera concretar una ronda de inversiones para comerciar marcas de la provincia con inversionistas del exterior.
Por último, surgió la posibilidad de sumar al sector de franquicias como una política más de Turismo y de Inversiones, a fin de que todas los visitantes que lleguen a la provincia, conozcan esta oportunidad de negocio con marcas locales.
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